Monday, November 10, 2008

The Wii(!) of Social Media Releases

Press releases are the car manuals of the information world: while boring to read, may contain important information (Note: This is merely the opinion of the author who does, in fact, enjoy reading car manuals).

Consider the quickly expanding use of media within the realm of the internet. That statement alone already sounds dates even though I wrote it but a few seconds ago – perhaps a testament to the dynamic social construct of the world wide web. But I digress, the use of media on the internet has elevated from a nice surprise to an outright expectation. News sites, company profiles, seminar recaps – regardless of the subject, we expect media. Media in the form of photo, video, audio, and controllable elements such as live-feed. Considering the expectation of media on the internet – shouldn’t our lowly press release also be held to the same standard?

Indeed. Enter RealWire from WebitPR an organization which specializes in just that: Press releases which truly acknowledge the expectations from the current web users. WebitPR ( creates press releases designed to be noticed. Coming pre-packaged with the typical media components, the press releases are short, interesting, and actually kind of fun to read (which is saying a lot compared to my car manual which hasn’t changed in the last 13 years). Designed with these elements at the forefront, these press releases are the perfect package to send out to the media, news, investors, and possibly the most important audience: bloggers. That’s right. I said it. Bloggers (at least the popular ones) are quickly becoming the opinion leaders of the 21st century. We subscribe and while we may not fall on their every word – it’s safe to say we definitely stumble on a few. By packaging these press releases with all of the exclusive media components, it (nearly) ensures that bloggers will not only acknowledge the release, but use it to its’ fullest capacity. Still too theoretical for you? Let’s take a look at one packaged by WebitPR regarding the Nintendo Wii...
Notice the use of the Reevoo advertisement highlighting an important consideration for holiday shopping. Quick, interesting, and again – fun. That’s not just how it should. That’s what we expect.

1 comment:

Jeff Norris said...

I like the beginning of your blog when it compares press releases to car manuals! Very funny. Great video as well. Looks like you spent some time on researching a little.